Distilling Brands Built to Last.

Creative Gradient is an independent brand distillery that pairs data-driven curiosity with imaginative craft. Founded by Strategy Director, Ericka Garcia, and fueled by a collective of designers, developers, analysts, and motion artists, we uncover a company’s unmistakable core and release it through strategy, identity, and experience. Every touchpoint is carefully crafted to be both culturally relevant and commercially astute, ensuring it feels inevitable on launch day and remains resilient for years.

A globally seasoned collective of creative specialists.

We blend analytical rigor and design intuition to craft brands that resonate across markets.

 

Ericka Garcia, strategy director

Master Distiller with 10+ years framing insight for brands such as VaynerMedia, YouTube, Peloton, and Buffalo Wild Wings. Ericka turns research into positioning and big-idea platforms that travel across campaigns, cultures, and channels.

Daniel Zepeda, 3D Motion Designer

Rhythm-obsessed animator whose kinetic work for &Walsh, Google, Apple, and Netflix turns static visuals into living stories. His layered motion and depth make every brand instantly recognizable.

Rene ramos, Head of Data

MIT- and Cambridge-certified analyst with 9 years building BI and consumer-research practices for banks, airlines, and CPG across Central America & the Caribbean. Specializes forecasting dashboards that turn data into decisive action.

EUGENIA VALIENTE, 3D Artist

Former video-game engineer who now sculpts 2-D/3-D assets for marketing, web, and AR. Her hybrid technical–creative toolkit produces photoreal moments that feel handcrafted and immersive.

Monica peña, Art Director

Visual thinker who thrives on colour, texture, and maximalist storytelling. From M&T Bank to Fashion Nova, Urban Outfitters and Walmart, she merges fine-arts sensibility with rock-solid strategy to shape unforgettable identities.

Lucas Ayala, UI/UX Designer

Architect of intuitive, conversion-minded digital experiences. Lucas leverages component-driven builds to boost engagement and visibility while preserving brand integrity.

Camila Monico, Project Manager

Agile project lead who engineers remote-first workflows. Camila orchestrates strategy, scope, and resources across time zones—clearing blockers and sharpening comms so creators stay in flow and clients see momentum.

Michelle Olivier, Web Developer

Code-driven storyteller who turns brand systems into high-performing Webflow, WordPress, and Shopify sites. Known for seamless CMS hooks, pixel-perfect theming, and launch-day calm.

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